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How to Craft a Compelling Conclusion for Your Marketing Dissertation

  • Writer: Lily Taylor
    Lily Taylor
  • Jun 26, 2024
  • 6 min read

Introduction to Marketing Dissertations

In the modern world, marketing is one of the most popular fields. A student must complete various assignments while learning marketing to assess their knowledge and abilities. You will be required to research various theoretical marketing issues that you may have read about in your classes for your marketing dissertation assignments. Teachers examine the theoretical knowledge you have acquired during your studies for you to apply it to general situations. Students who need support with their projects can turn to marketing dissertation aid, but they also need to know how to write a marketing dissertation correctly. As a result, students need to understand the best ways to write a compelling conclusion in dissertation writing, which we have covered in this article. So, let's continue and discover the proper procedures for structuring a conclusion to your marketing dissertation.

Steps to Write a Conclusion for a Marketing Dissertation

Here are some steps that you must have in mind while you write your marketing dissertation conclusions.

1. Talk about the main problem or question again

2. Provide a brief summary of the dissertation

3. Talk about all your arguments and statements

4. Summarise what you have found in the study

5. Add a strong closing statement

6. Also talk about the scope of future research

7. Do not forget to check your mistakes and errors

8. Seek expert help if you need it Let us elaborate on each of them in detail to understand it better.

1. Talk About the Main Problem or Question Again

This is a marketing dissertation, So you are free to use your creativity. Go to the captivating opening for the same that you had written at the beginning of your dissertation. People will find it easier to read if you use quotations from different writers or relatable, real-world instances. Make sure you get this part right because this is where you conclude or summarise the whole thing and this is the place where you bring home the reasoning behind doing that dissertation. Get to the depth of the reasoning behind the same and write about it in brief. Write about all you got from this research. You need to make the readers realise that the problem you had identified earlier is now being addressed in the conclusion with a proposed solution.


2. Provide a Brief Summary of the Dissertation

Record the outcome in writing. Similar to a closing sentence, a conclusion indicates that the process has come to an end. Don't forget to allow some room for any further study you may perform on the same subject in the future. Since one study cannot cover everything, it is crucial to indicate in the conclusion that this is not the end and you will learn and write about some topics that were not possible to include in this one in your potential next study. Emphasise the marketing world practicality that you came up with during this entire session. In the summary, you can write about all the research methodologies that have been used stating their pros and cons in relevance to the problem.


3. Talk About All Your Arguments and Statements 

Provide an overview of your research by providing and talking about its arguments and statements. You need to emphasise once again all the arguments that you have stated in your research, this time you need to conclude in a very brief manner as to why you chose the arguments you did. You need to conclude your stance by stating its reasoning and the results you got. This may also bring about the shortcomings of your dissertation in front of you which you may cover up or present differently in the conclusion. This allows the readers to pay attention to your dissertation by reading and understanding the reason behind your writing and the arguments that you have presented. It also brings about the significance of your research in the conclusion. 


4. Summarise What you Have Found in the Study

It's time to move forward with your topic and find its outcomes. You must take a cursory look at the outcomes and document them, explaining their significance and source. Assume you survey people from a variety of age groups in the mall. If you find that each age group responds differently, note down the results and analyse why the individuals in that age group respond differently to certain items. This clarifies your findings, and readers might identify with anything you write. After you have finished describing the findings, talk about them and how they might affect everything. Discuss how the outcomes relate to your original goal and if it was achieved. The lags between your actual performance and your initial expectations are what you need to look for. Gaps give the research context and function as a focal point or a link between your goal and outcome. Examine the gaps and record the cause of the delay in writing. To give the arguments greater weight and relevance, use instances from real-world situations.


5. Add a Strong Closing Statement

Make a strong closing statement in your dissertation to highlight the significance of your findings. Consider the wider ramifications of your research and how they apply to the marketing industry. Think about how your study fills in holes in the literature, advances current understanding, or provides useful information for marketers. As you wrap up, make sure your readers are left with a clear understanding of the importance of your work and how it can impact marketing research and practices in the future. This concluding paragraph further highlights the importance of your study by emphasising its wider ramifications for expanding marketing knowledge and its capacity to influence future research paths.

You can make sure that your conclusion conveys the larger significance of your study and makes a lasting impression on your readers by developing a compelling closing statement. A compelling conclusion also aids in reiterating the importance and relevance of your study findings. It enables you to draw attention to the useful applications of your research, highlighting its significance for scholars, policymakers, and marketing professionals alike. You may make sure that your conclusion sticks in the minds of your readers and highlights the significance of your research for expanding marketing expertise by crafting a strong closing statement.


6. Talk About the Scope of Future Research 

A research or a dissertation is a broad topic and not everything can be covered in a single research. There can be stuff which may have been left out or which may have been overlooked by you. Hence, you may leave some of the stuff open for the readers to think that you may conduct future research on the stuff which was not covered by you in this one. Leave openings for prospect research which may be conducted by you in continuation to this one. This keeps the readers intrigued and interested in your writing. 

By showcasing this, you show the readers that you are interested in this topic and you are willing to carry this out front the scratch once again to go in-depth on the topic. This showcases the positive and forward-looking nature of your research or dissertation. This also brings about trust when you showcase such transparency in your conclusion, that is because in a way you accept that there were limitations in your material and lack of coverage in the topic, which you are willing to overcome in the next work. 


7. Do Not Forget to Check for Mistakes and Errors

You must double-check your work before submitting it; this stage should never be neglected. It evaluates your work’s quality. It can also proofread your writing for any typographical or grammatical issues. When finished, always take a break before going back to review it because working on the same task repeatedly will cause mental confusion. Make use of grammar checkers and remember to look for plagiarism. You can identify any mistakes you might have overlooked when reading the dissertation silently in your head by reading it aloud. Additionally, it looks for any sentences that sound incorrect or out of place so you may fix them. To leave a lasting impression on the readers and your university, your work must be accurate and efficient. Your end product must be well-crafted and precise. Please note that you should try to check your grammar on your own before depending solely on these tools.


8. Seek Expert Help If You Need It

Seek for individuals who have already succeeded in your research field. These individuals have experience, therefore their viewpoint will offer an alternative interpretation of your work. Additionally, they might edit your writing and identify any careless or English-related faults you may have committed. An additional set of eyes improves the calibre of your work. These individuals can provide more real-world stories or examples for your research due to their experience. They might make it more pertinent. Therefore, don't be afraid to seek expert assistance for these jobs. They are there to assist as well.


Words to Conclude

To sum it all up, we can say that it is important that students give their all when writing their dissertations on marketing. In this article, we have covered the critical measures for organising a marketing dissertation assignment and writing its conclusion and summary. We hope that the information above helps you stand out from the other people who are following in your footsteps. People frequently overlook the most fundamental aspects of research when performing these tasks. This will provide you with a general understanding of all that is required to improve the quality of your work. Thus, before you begin working, remember to read these points and feel free to reach out to get marketing dissertation help if you need it.


 
 
 

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