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How to Apply Business Theories in Real-Life Case Studies

  • Writer: Lily Taylor
    Lily Taylor
  • 2 days ago
  • 6 min read

How to Apply Business Theories in Real-Life Case Studies

The business students know the challenges they have to overcome while using business theories in real-life case studies. The terms "Porter's Five Forces," "SWOT Analysis," and "Blue Ocean Strategy" make eyes glaze over as you read a business textbook. The diagrams are neat, and they sound impressive, but there's always that nagging question: how can I really use this stuff? What does this mean for a company that is actually having to make decisions in the real world?


You're not alone. Even if they are valuable tools, business concepts can feel abstract and disconnected from the multifaceted realities of running a company. Your roadmap to bridging that chasm is this blog post. Through an understanding of these theoretical concepts and an application to real-life case studies, you will be in a position to turn academic know-how into practical insights in this blog.


What Are You Going to Get in This Blog?

  • Gaining a good understanding of the theory

  • Applying the theory to the situation

  • Slicing apart the case study

  • Drawing conclusions and making recommendations


The Key First Step: Gaining a good understanding of the theory

You have to understand a theory completely before you can even think of applying it. Read the definitions slowly. Study the basic concepts, underlying assumptions, and intended outcomes. What problem is this theory trying to solve, you wonder?

  • What are its key components, and how do they interact with each other?

  • What are some potential benefits and limitations of using this theory?

  • Which types of situations are most ideal for this theory?

Look at "SWOT Analysis" (Strengths, Weaknesses, Opportunities, and Threats), a tool for strategic planning to evaluate the external environment of a company as well as internal capabilities. Note that opportunities and threats are in the external environment, while strengths and weaknesses are internal. In order to apply it to an actual situation, one must have an understanding of these fundamental concepts.


Finding the Right Fit: Translating Theory to the Context

Not all business theories have a one-size-fits-all solution. You need to choose the right theoretical tool for the specific case study you are studying, just like you would not use a hammer to drive in a nail.


Consider the kind of business issue:

  • Competitive Analysis: Porter's Five Forces or game theory could be applicable if the case study seeks to understand a company's position in the market and its competitors.

  • Strategic Growth: The Ansoff Matrix or Blue Ocean Strategy could be useful for cases involving diversification, growth, or entering new markets.

  • Internal Operations: Lean Management or Six Sigma theories could be used if the aim is to boost productivity, efficiency, or quality.

  • Understanding Customer Behaviour: Theories of consumer behaviour or the customer path can be applied in marketing, sales, or customer loyalty cases.

  • Ethical Dilemmas: Ethical decision-making models or stakeholder theory frameworks come in handy if a case study presents an ethical problem.


The Art of Application: Breaking down the Case Study

After a relevant theory has been identified, the case study needs to be systematically broken down in an attempt to discover evidence for the elements of the theory. As an example of how to apply Porter's Five Forces, use a case study on a struggling independent bookstore fighting big-box stores and online sellers.


Identify the Five Forces: Recall the five forces:

Risk of Bargaining by New Entrants, Suppliers' Bargaining Power,  Buyers' Power

Risk of Substitute Goods or Services. The degree of competition among existing competitors


Analyse the Case for Each Force:

Read through the case study and seek information pertaining to each of these forces:


  • Threat of New Entrants: Are there low entry barriers for new online bookstores? Are there any distinctive advantages that incumbent players possess that would discourage new entrants?

  • Bargaining Power of Suppliers: How much influence do book publishers have over the bookstore? Are there numerous substitute suppliers?

  • Bargaining Power of Buyers: How sensitive are customers to price? Are there numerous other ways to buy books? How simple is it for customers to switch?

  • Threat of Substitute Products or Services: Are e-books, audiobooks, or online content platforms feasible substitutes for hard copies of books?

  • Strength of Rivalry Among Current Competitors: How fierce is price competition from major chains and e-tailers? Are there alternative bases of competition (e.g., service, choice)?

  • Collect Evidence to Support Your Analysis: While you are outlining factors pertaining to each force, jot down some concrete facts from the case study that validate your analysis. For instance, if the case cites the ease and low cost of establishing an online shop, it validates a high threat of new entrants.


Analyse the Strength of Each Force: 


From the evidence, determine the strength of each of the five forces in the given situation of the bookstore. Is the buyer's bargaining power high or low? Is the threat of substitutes high or low?


Drawing Insights and Formulating Recommendations

The goal of applying business theories isn't just to label elements of a case study. It's to gain deeper insights into the situation and use the theoretical framework to develop informed recommendations.

Continuing with our bookstore example using Porter's Five Forces:


  • High Threat of New Entrants (Online Bookstores): This implies the bookstore must differentiate on dimensions that cannot be easily copied by online bookstores (e.g., personalised suggestions, local events, one-of-a-kind in-store experience).

  • High Bargaining Power of Buyers (Price Consciousness): The bookstore may have to look beyond price competition to strategies like value-added services or targeting niche markets with reduced price consciousness.

  • High Substitutes Threat (E-books, Audiobooks): The bookstore may have to embrace digital offerings or play up the touch and social features of physical books that digital platforms do not offer.

  • Intense Competition (Big Chains): The bookstore may have to identify a unique selling point (USP) to differentiate itself from the big chains, e.g., specialising in a specific genre or presenting a handpicked selection.


By looking at the case through the framework of Porter's Five Forces, we can move beyond the obvious "the bookstore is failing" and see the underlying competitive forces at work. This enables us to make more specific and strategic recommendations.


Beyond the Basics: Nuance and Critical Thinking

Business theories don't work in black-and-white terms. They take nuance and critical thinking:


  • Context is Everything: Keep in mind that business theories tend to be created under some assumptions. These theories help you to understand how to create a business plan for your assignment. Consider whether those presumptions hold true for your case study. A theory that works well in one sector might not work as well in another.

  • Combining Different Theories: Business problems in the real world are typically complex and multifaceted. Don't be afraid to use multiple theories to gain a deeper understanding. For instance, you could use Porter's Five Forces to look at the competitive forces after using SWOT analysis to identify the bookstore's internal and external environments.

  • Theories' limitations: Recognise the limitations of the theories you're applying. Theories frequently oversimplify complex realities, and no theory is flawless. In your analysis, note these limitations.

  • Data and Evidence: Although theories offer frameworks, the data and evidence in the case study should serve as the foundation for your analysis. Allow the evidence to direct your application rather than imposing your theory on the case.

  • Critical Analysis: Don't accept the theory at face value. Evaluate its relevance and applicability to the scenario in question critically. Does the theory fall short in addressing certain aspects of the case?


Hazards to Be Aware of

Steer clear of these typical pitfalls when applying business theories in case studies:


  • Superficial Use: Bringing up a theory name without applying its ideas to resolve the issue.

  • Forcing the fit: Trying to apply a theory to a case study that doesn't really fit is known as "forcing the fit”

  • Ignoring Contradictory Evidence: Selecting information that confirms the theory while ignoring evidence that contradicts it.

  • Lack of Depth: Not exploring the theory's complexities and going beyond the obvious.

  • Descriptive rather than analytical: merely summarising the case study using the theory without providing any real context or recommendations.


It takes practice to become perfect.

Effectively applying business theory to real-world case studies is a skill that improves with practice, just like any other. You'll get better at identifying the right tools and using them to generate insightful information the more case studies you examine and the more you experiment with different theoretical frameworks.


Finally, Overcoming the Theory-Practice Gap

Business theories are not abstract ideas locked in textbooks. They are strong analytical instruments that have the ability to give valuable frameworks for comprehending intricate business scenarios and making sound decisions. By investing time in the real understanding of these theories, precisely aligning them with the exact situation of a case study, and using them with sophistication and critical thinking, you can close the theory-practice gap and unlock the actual potential of business knowledge. So the next time you read a business case, don't merely read a story – see a chance to apply those abstract tools to the real world and turn classroom learning into street smarts. Students sometimes find it difficult to understand the business case study; here, the business case study help service is the best. The seasoned experts of such services help you comprehend the case study in easy language, which is helpful for your business case study assignment.

 
 
 

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